Panerai Returns as the Official Timekeeper for the 63rd Edition of Salone del Mobile.Milano
Panerai, the luxury watch brand that combines Italian design with Swiss technology, has been confirmed for the third consecutive year as the Official Timekeeper of Salone del Mobile.Milano, further strengthening its bond with the international event, a key reference for the design and furniture sector, now in its 63rd edition.
From 8th to 13th April 2025, Panerai will again open the doors to its renewed pop-up store in the heart of Rho Fiera. This entirely redesigned space will offer visitors an immersive experience of the Panerai universe, merging tradition and innovation. On this occasion, the brand will unveil a new timepiece in a global premiere—an expression of Panerai’s distinctive design, technical innovation, and professional-grade performance that form the essence of the Maison’s DNA.
The 80-square-meter temporary space will be located along the prominent Corso Italia, allowing visitors to explore the most significant milestones in Panerai’s history through a carefully curated timeline and a series of historical images. Visitors will also have the chance to discover the latest innovations and the most emblematic models from Panerai’s four collections—Luminor, Luminor Due, Submersible, and Radiomir—including a selection of high-watchmaking creations.
The Maison will host a series of exclusive events at Casa Panerai, located at Via Montenapoleone 19, offering visitors the opportunity to experience Panerai’s dynamic and distinctive spirit up close.
www.panerai.com
www.facebook.com/paneraiofficial
www.twitter.com/paneraiofficial
www.instagram.com/panerai
