The Turin-born architect and engineer discusses Intelligens. Natural. Artificial. Collective., the 19th International Architecture Exhibition devoted to the built environment and to the many disciplines that shape it
Salone del Mobile.Milano 2025: all the news you need to know about

Salone del Mobile.Milano 2025, press conference, Piccolo Teatro Strehler
The Biennial Euroluce 2025 is back, with the debut of ‘The Euroluce International Lighting Forum’ to address the major themes of lighting design. And then a rich schedule of Talks and Round Tables to promote the culture of design. Among the special guests of the 63rd edition: Pierre-Yves Rochon, Paolo Sorrentino and Robert Wilson. There will also be the new edition of the SaloneSatellite with its under-35 talents. And much more
Salone del Mobile 2025: dates, numbers, exhibitors, layouts
On Tuesday 4 February, at the Piccolo Teatro Strehler, the 63rd edition of the Salone del Mobile.Milano, scheduled from 8 to 13 April 2025 in the Fiera Milano Rho, was officially presented. The numbers: more than 2,000 exhibitors (38% from abroad), 148 brands including first timers and returnees, ranged over 169,000 square metres of totally sold out net exhibition space, including over 32,000 square metres given over to the eagerly awaited return – following the success of the 2023 edition The City of Lights – of the Euroluce Biennial (more than 300 brands, from 25 countries). Not to mention SaloneSatellite, with 700 designers under 35 and 20 international schools and universities.
A snapshot of the size of the exhibition is provided by one figure: 9,238,429,199 euros. This is the total turnover of the Italian brands exhibiting in April, equal to 34% of the turnover of the entire national Furnishing Macro System (over 21,000 companies). To which 6,989,984,073 euros of foreign brand total turnover should be added, confirming the upward trajectory of the evolutionary path of the Salone model, an ecosystem that supports growth, promoting an innovative, sustainable, futureoriented business model.
In terms of layout, the latest innovation is the loop-shaped redesign of four pavilions (13-15 and 22-24). The entire exhibition will be accessible via new themed routes, allowing visitors to take in the distinctive features of an unrivalled offering. A new focus will be devoted to the all-Italian ability to create timeless objects, which the Salone 2025 is naming: A Luxury Way (Pavilions 13-15).
Maria Porro, President of Salone del Mobile.Milano, had this to say: "We closed the 2024 edition with record numbers: over 370,000 professionals from 146 countries. This year the Salone will yet again open in April with totally sold out exhibition area, despite the uncertainties of the global scenarios. A result that illustrates our constant commitment to improving the visitor experience, services to the public and exhibitors, promotional activities abroad, and the creation of new formats that have enabled us to forge new strategic alliances over the past year in the United States, China, and - not least - to sign a Memorandum this January wit\h Saudi Arabia, which will open up new opportunities for Made in Italy in a market in which sectoral exports are up 22.8%. Our mission has always been to turn the international spotlight on the sector's excellence".
Thought for Humans: the new communication campaign by Dentsu Creative Italy
Design, Body, Sustainability. Five shots by American photographer Bill Durgin are at the heart of the new communication campaign ‘Thought for Humans.’, signed by Dentsu Creative Italy, for the 63rd edition of the Salone del Mobile.Milano.
A special project that does not simply present design as an object or function, but explores its deepest essence: its relationship with human beings. Durgin shows how light, wood, metal, fabric and bioplastic blend with human skin, making the message of sustainability, harmony and connection tangible. The five shots show how human and material intelligence can be integrated in a synergic dialogue and project, reflecting the very essence of contemporary design.
Euroluce 2025: the first edition of The Euroluce International Lighting Forum
After the 2023 success of The City of Light, expectation is running high for the return of Euroluce with over 300 exhibitors, 46.5% of whom will be from abroad.
Light will take on an increasingly central role in the integrated and sustainable design of public and private spaces, putting the quality of life and the future of our planet at the centre. From this standpoint, we set out to imagine the first edition of The Euroluce International Lighting Forum, a hub of knowledge and innovation for the future of lighting design, conscious that the trade fair must pay attention synergistically to both the commercial offering and to the educational, informative and visionary demands and needs of professionals within the sector.
The project − directed by Annalisa Rosso with the collaboration of APIL – will stimulate the exchange of ideas and promoting innovation in the lighting world. A two-day event (April 10th and 11th) split into 6 masterclasses, 2 round tables and 2 workshops, hosted in The Forest of Space Arena (Pav. 2), designed by the Japanese architect Sou Fujimoto, one of the most on-trend architects of the last decade, creator of the Grand Ring, a wooden structure with a 2km circumference that will surround the national pavilions of the countries attending the Expo 2025 Osaka. In the same way, The Forest of Space Arena, a project curated by VIV Arts, will be built at Euroluce using vertically arranged natural pine beams, drawing inspiration from the organic vitality of forests and transforming the space into a fluid, layered experience that will encompass those who enter it, like a forest. An example of the intersection of art and architecture, which, as Oliva Sartogo, co-founder of VIV Arts, has said, conveys a new way of experiencing public space that is fluid, organic and open to transformation. The Arena embraces the principles of biophilic design, integrating nature into architecture and promoting a modular and adaptable language capable of rethinking public spaces as more open, inclusive and participatory places.
Under the heading Light for Life, Light for Spaces, there will be masterclasses, panel discussions and workshops, led by twenty international speakers including lighting designers, architects, artists, set designers, scientists, biologists, anthropologists, astronomers, and psychologists invited to share visions, insights, and research and design practices geared to stimulating a deeper understanding of the future of lighting. Light will, thus, be addressed not only in terms of its technological potential, but also through anthropological and philosophical reflection to understand what will guide its design in tomorrow's inhabited space.
The talks scheduled for 10th April will be organised under the theme Light for Life. Starting from the assumption that humans are born to live outdoors, where natural light influences them both biologically and psychologically, but that artificial lighting can also shape biological rhythms, influence emotions and define psychophysical balances, is there a simple, scientific way to design positive lighting for humans and their wellbeing? For their happiness and comfort? What do we mean when we talk about Human Centric Lighting? These and many other questions on how lighting can actually improve quality of life by optimising energy and health will be answered by the speakers on the first day. Kicking off with a Masterclass by Solar Designer Marjan van Aubel, who has always observed sunlight and wondered how this form of democratic energy could be used widely, as addressed in the Sunne project; followed by Stefano Mancuso, a pioneer in plant neurobiology, who will explore how humans can be inspired by the strategies adopted by plants to capture light and transform it into a source of well-being; and Robert Wilson, a renowned American artist, who will discuss his approach to light. In the afternoon, there will be a Round Table featuring Nicholas Belfield, a partner in dpa lighting consultants, an international lighting design firm that has chalked up more than 7,500 completed projects in 80 countries, including The Constellation, The Founder's Memorial, Abu Dhabi; Rogier van der Heide, a lighting designer who has lit some of the most iconic collective spaces, from the Olympic Stadium in Beijing to the Rijksmuseum in Amsterdam; Shelley James, a lighting strategy consultant at Age of Light Innovations and an international expert on light and wellness; Manuel Spitschan, since 2022 a Research Group Leader at the Max Planck Institute for Biological Cybernetics who also serves as Professor of Chronobiology & Health at the Technical University of Munich; Piero Benvenuti, Professor Emeritus of Astrophysics at the University of Padua. Finally, the afternoon workshop will offer a practical and concrete analysis, bringing together all the themes, concepts and perspectives addressed on this first day.
Special guests: Pierre-Yves Rochon, Paolo Sorrentino and Robert Wilson
For the 63rd edition, in halls 13 and 15 hosting the new A Luxury Way, the French architect Pierre-Yves Rochon with creating an installation affirming the importance of time and experience in interior design inspired by tradition, yet reinterpreted in a contemporary key. The goal was to valorise the legacy of the past and project it into the future. A chameleon-like designer and master of luxury hospitality, Pierre-Yves Rochon, at the helm of his eponymous interior design studio, has devoted 45 years to the pursuit of true absolute luxury, designing prestigious interiors for hotellerie chains such as Four Seasons, Ritz, Fairmont, and Waldorf Astoria and restaurants for Michelin chefs such as Joël Robuchon and Alain Ducasse.
He has conceived Villa Héritage for the Salone, a space in which design becomes a shared and timeless idiom, capable of bringing all the arts into dialogue and making people reflect on the idea of transmission. Elegant and evocative, Villa Héritage redefines the concept of interior design, transforming it into a bridge that connects memory and innovation and where luxury is not just aesthetics, but a multi-sensory experience made up of harmony, culture and timeless charm. Villa Héritage has been designed in the shape of a square: the installation welcomes, inviting pause and reflection and expressing a discreet, silent beauty that can be perceived without necessarily being explained. Each room is a chapter in a story, in which design and the arts are intertwined. T
After David Lynch, who brought his latest major project ‘Interiors. A Thinking Room', it's Paolo Sorrentino turn. Entitled La dolce attesa, the filmmaker Paolo Sorrentino's project-installation for the 2025 Salone is a timeless space, an invisible bridge between present and future, where desire is intertwined with the fear of meeting one’s destiny. A void to be filled or an opportunity to be seized. Because, as the Oscarwinning director states, "Waiting is agony. The sweet anticipation is a journey. A stunning and mesmerising one." A middle ground where everything is still possible, where everything can − or could − be sweeter. True to Sorrentino's visionary approach, La dolce attesa, set up at the entrance to Pavilions 22-24 can be seen as a metaphor for existence; it will offer an opportunity to stop and catch one’s breath in order to find beauty in slow-moving time, teaching us the value of patience. A metaphor for living, in which everything is suspended yet, paradoxically, everything happens. For La dolce attesa, Paolo Sorrentino has chosen to bring in Margherita Palli, a set designer with a forty-year career that began with her lengthy collaboration with director Luca Ronconi, for whom she created the sets for more than sixty shows in Italy and around the world, from the Venice Biennale to the Piccolo Teatro in Milan, and La Scala to the Teatro di Roma. A recipient of many awards, and a sixtime winner of the UBU Prize, Margherita Palli has designed sets for the directors Liliana Cavani, Mario Martone, Alexander Sokurov, and choreographers Yang Jiang and Daniel Ezralow, as well as for Ronconi.
A light, art and sound project of rare intensity, Robert Wilson. Mother, with music by Arvo Pärt, at the Museo Pietà Rondanini – Castello Sforzesco in collaboration with the Municipality of Milan | Culture, will be the first Salone del Mobile.Milano 2025 installation to open to the public (6th April), forming an ideal bridge with Milano Art Week, and will then close on 18th May, allowing the city to book visits beyond the Design Week. In the year of Euroluce, the renowned American artist has created a “total work” dedicated to Michelangelo's masterpiece, recognised, along with Leonardo's Last Supper, as the most iconic work of art in Milan. In keeping with the setting designed by Michele De Lucchi in the Spanish Hospital in 2015, Wilson, an absolute master of the creative use of light, will give life to an installation, which will measure itself against the power of the 'unfinished', in dramaturgical dialogue with Stabat Mater, a medieval prayer in the vocal and instrumental version by Estonian composer Arvo Pärt.
Following last year's success, the 2025 edition of Talks and Round Tables will be back with a packed cultural programme, again entitled Drafting Futures. Conversations about Next Perspectives (Pavilion 14). Curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor of the Salone, the programme will focus on the transmission of knowledge and experience, prompting reflection on the opportunities and responsibilities we have today towards a tomorrow that is already present.
The new programme, in the dual formats of Talks (in the morning) and Round Tables (in the afternoon), will feature some of the most interesting personalities in international design, aimed at showing how planning, design, art, direction, set design and writing are able to decode the present and predict the future, triggering insight and imagination. To open the works will be Valeria Segovia (9th April), Principal and Design Director of Gensler in London, the world's largest architecture firm in terms of revenue and number of architects with clients in more than 100 countries − recognised as a talented architect who has always been committed to reducing environmental impact and improving the wellbeing of the communities with which she works. After all, one of the protagonists, Architect Bjarke Ingels (10th April), Founder and Creative Partner of Bjarke Ingels Group, will invite us to explore the ways in which materiality, technology and human interaction can redefine the future of urban planning. Lesley Lokko (11th April) − Architect, Curator of the 18th International Architecture Exhibition of Biennale di Venezia, Founder of the African Futures Institute − will teach us that at the heart of every project is a princely and decisive tool: imagination. Paolo Sorrentino (12th April), Oscar Winner Filmmaker will conclude the Talks telling us about waiting, the theme of his installation project at the Salone, in dialogue with Antonio Monda, Journalist and Professor at New York University.
The afternoon Round Table events will be devoted to discussions between authoritative voices on crucial areas of design and architecture today, under the headings The Business of Design: Global Perspectives on Trade, E-Commerce, and Distribution (10th April) and The Business of Hospitality: Where Design Meets Functionality (11th April).
The venue for this packed programme will be the Drafting Futures Arena, created by Formafantasma, recycling the seating from the last edition, which will host the Salone Library project for a second year: a selection of books suggested by the speakers themselves with light as their focus.
The Talks will be recognised by the National Order of Architects (CNAPPC − National Council of Architects, Planners, Landscape Architects and Conservators) as accredited educational initiatives, each one of which will therefore be worth 2 credits.
The 26th edition of the SaloneSatellite
Pavilions 5 and 7 of Fiera Milano Rho will also be raised on the 26th edition of SaloneSatellite, founded in 1998 by Marva Griffin Wilshire and curated by her to provide space, visibility and professional opportunities for designers under 35. In this new edition, the exhibition layout of which has, as always, been designed by Ricardo Bello Dias in collaboration with Hariadna Pinate, the event par excellence dedicated to youthful creativity looks at both the past and the future of design, celebrating the meeting of tradition and innovation, exploring the potential of craft processes and materials to interpret contemporary cultural, digital, ecological and social transformations.
The budding talents featuring in this edition were chosen by a Selection Committee, composed of leading figures from the worlds of design, architecture, media and education, whose task was to evaluate and select the participants, ensuring a representation of the best ideas and emerging projects. The members of the Selection Committee were Hiroyuki Anzai, opinion leader, Nikkei Comemo; Felicia Arvid, designer and former SaloneSatellite participant; Ricardo Bello Dias, architect; Nicole Bottini, journalist, Director of Class TV Moda; Marco Cassina, Head of Marketing and Communication, MDF Italia; Tomas Dalla Torre, founding member of Il Fanale Group; Beppe Finessi, researcher and design critic; Ferruccio Laviani, architect; Sergio Nava, Director of Education and Global Scientific Director of Istituto Marangoni Milano − The School of Design; Guglielmo Poletti, designer and former SaloneSatellite participant; Marco Romani − Editor-in-Chief of DOOR and collector, and Marva Griffin Wilshire, Founder and Curator of SaloneSatellite.
The theme proposed to the approximately 700 selected designers and the 20 participating Design Schools and Universities is, in fact, NUOVO ARTIGIANATO: UN MONDO NUOVO//NEW CRAFTSMANSHIP: A NEW WORLD, given that activating a bridge between heritage and contemporary vision is fundamental for preserving and reinventing craft practices, ensuring their relevance in the modern world. From this perspective, craftsmanship, with its processes and materials, is no longer simply of vernacular or folkloric interest, but has also found its place in industry. In this context, the 'manuality', 'care' and 'physicality' of objects are becoming increasingly sought after. It is not a matter of pitting handcrafted and industrial production against each other, but of seeking a balance that promotes design in harmony with nature, rather than in contrast to it, and of reflecting on the forms of intelligence needed in the present and the future.
The SaloneSatellite Arena (Pavilion 7) will be the beating heart of the scheduled meetings and events. The Award Ceremony for the 14th edition of the SaloneSatellite Award will be held at 3pm on 9th April. Admission to SaloneSatellite is free and open to the public from 8th to 13th April 2025, with direct access from Cargo 3. The exhibition can be accessed internally by holders of tickets to the Salone del Mobile.Milano.
Salone events in the city
Once again this year, the Salone will be taking in Milan as part of the Milano Design Week with an international cultural programme – not just Robert Wilson. Mother, at the Museo Pietà Rondanini – Castello Sforzesco, in collaboration with the Municipality of Milan | Culture. For the fifth consecutive year, the Salone is renewing its ties with the Teatro alla Scala Foundation. Robert Wilson will be curating the official opening evening at La Scala with The Night Before. Object Chairs Opera, a journey through some of the most famous pieces of operatic repertoire that he has directed over the years. They will be performed by the Teatro alla Scala Orchestra, conducted by Michele Spotti, with the participation of the soprano Marina Rebeka. On stage will be a selection of "objects" and "chairs" from Wilson's historic sets.
After the success of 2024, The Design Kiosk the Salone del Mobile landmark entrusted to Corraini Edizioni (a DWADesign Studio project), will also be back, again in Piazza della Scala (1st-13th April), providing a venue for a series of presentations (6pm). Next to the Design Kiosk, the three-dimensional Salone del Mobile.Milano calligraphic sign, renewed, in line with the event’s new coordinated image. Last but not least, the Salone will take over the city to an even greater extent than last year: more than 100 showrooms belonging to brands exhibiting at the Annual Exhibitions and Euroluce will join in the great design festival, featuring in the fuorisalone.it guide, and throwing open their doors to design lovers. With the aim of involving citizens and visitors, facilitating the flow of information during the Design Week, this year too Salone will be promoting the Welcome Project, in collaboration with the Municipality of Milan, Fondazione Fiera Milano, NABA, Nuova Accademia delle Belle Arti, IED Istituto Europeo di Design, Design School – Politecnico di Milano, and Domus Academy. More than 100 students will be involved, providing the public with information on the Salone and the main events in the city.
Salone del Mobile 2025: partnerships and collaborations
The Salone partners for the 2025 edition are Intesa Sanpaolo, its institutional partner since 2017, which supports the Italian furniture and design sector, promoting the sustainable growth of companies in the supply chain; Panerai, the Official Time Keeper, Aesop, Sensory Patron, Piquadro, Ca' del Bosco, S.Bernardo, illycaffè, Radio Deejay, Radio Capital and m2o.
Last but not least, MiTo Design Connections platform, promoted by the Unione Industriali Torino and the Turin Chamber of Commerce and supported by Salone del Mobile.Milano, has been set up, geared to promoting relations between companies in Turin and Milan and providing logistical and hospitality support for exhibitors and visitors to the Salone del Mobile and Fuorisalone. Hotel bookings can be made via the platform, which also provides information on event locations and the organisation of travel between Torino Porta Susa and Rho Fiera Milano (approximately 40 minutes).